Facts & Figures - SaMoTer 2017

Since 1997 Veronafiere has submitted its trade shows to voluntary certification in order to encourage maximum transparency and truthfulness of data that exhibition organizers must publish

Veronafiere is the only Italian Exhibition Centre that has joined FKM (Gesellschaft zur Freiwilligen Kontrolle von Messe - und Ausstellungszahlen), the organisation operating since 1965 in voluntary control of statistics related to trade fairs and exhibitions.
By adopting the FKM certification, Veronafiere is therefore able to provide quantitative data (net exhibition area, number and country of origin of exhibitors and visitors) and qualitative data (based on direct interviews with Italian and foreign visitors and exhibitors).

The certification is carried out by independent auditing companies on the basis of strict standard criteria in order to ensure the absolute transparency, clarity and precision of the trade fairs' turnout figures.


FACTS & FIGURES - 2017 edition

[overall data available to Veronafiere]

SaMoTer, Asphaltica, Transpotec number of visitors 84,000 VISITORS from 86 Countries

SaMoTer, Asphaltica, Transpotec number of exhibitors 780 EXHIBITORS from 25 Countries

SaMoTer, Asphaltica, Transpotec net exhibition area 84,000 SQ.M. OF NET EXHIBITION AREA

1 Being scheduled in the same year once every 6 years, in 2017 Transpotec Logitec (organized by Fiera Milano) and SaMoTer (organized by Veronafiere) joined forces and signed a collaboration agreement for the contemporary scheduling in synergy of the two shows.


FACTS & FIGURES - 2017 edition

[data FKM certified]

SaMoTer and Asphaltica number of visitors 53,508 VISITORS, 14% international from 77 Countries

SaMoTer and Asphaltica number of exhibitors 455 EXHIBITORS, 25% international from 25 Countries

SaMoTer and Asphaltica net exhibition area 41,074 SQ.M. OF NET EXHIBITION AREA, over a gross area of 65,000 sq.m.

SaMoTer and Asphaltica international buyers 106 INTERNATIONAL BUYERS from 32 Countries

SaMoTer and Asphaltica journalists 276 JOURNALISTS, 83 international

2 Since 2014 SaMoTer is co-located with Asphaltica, the exhibition dedicated to technologies and solutions for road paving, safety and road infrastructures organized in collaboration with Siteb - Italian Roads and Bitumen.


QUALITATIVE DATA - 2017 edition


  • 81% positive assessment of return on investment
  • 94% satisfied with contacts generated during the exhibition
  • 84% consider SaMoTer as a key event for their business


  • 70% satisfied with visit to the exhibition
  • 93% positive assessment of cost/benefit ratio
  • 77% plan to attend the next edition